Shoes, shoes, shoes. I really do love them. You really cannot go wrong with a nice pair of shoes. With that being said, Sperry Top-Sider is one of my all time favorite shoe brands. They are my favorite not only because they have great shoes, but because they have a great social media presence.
Sperry’s Facebook page is extremely interactive with its followers. Obviously that is a great tool for any brand to have. No one likes going on Facebook sites and just seeing endless promotions that say “BUY US.” Instead Sperry has created a great way to promote their new shoes without coming off as pushy.
Sperry is constantly uploading pictures of new shoes onto the Facebook page with captions saying things like, “Which one is your favorite?” These types of pictures will generate over 100 comments and over 3,000 likes on the photos.
Not to mention, on top of the all the interactions, Sperry is always posting pictures of shoes with promotional codes to get a discount on them. The only way for someone to see these promotional codes is to follow Sperry on Facebook. So not only are they promoting their brand, their encouraging sales through their social networking site.
Basically, what Sperry is able to do, is create a larger audience base. Through the use of these promotional codes they are able to effectively gain more followers. I do not think that anyone does not like a discount, so this is a great online tactic.
All in all, I find that Sperry Top-Siders truly uses Facebook to the fullest. They are being an interactive brand with their customers, and offering discounts to the ones that follow them. This keeps their followers from un-following them, and making sure they constantly are checking back to their page.
Making Fashion Communicate 